(หลักสูตรปรับปรุง พ.ศ.2562)
Importance of society and environment, basic concepts in ecology, natural resources and environment, environment pollution and control, system analysis and assessment of impacts on environment for appropriate environmental management
01110009-62
Development of Social and Life Quality การพัฒนาคุณภาพชีวิตและสังคม
(หลักสูตรปรับปรุง พ.ศ.2562)
Philosophy and Dharma principles in daily life, creating their own ideas and attitudes, Dharma principles of creating life quality, individuals roles and responsibilities, management principles and self-development, participation in social activities, techniques of winning the ones hearts, principles for effective job development, ethics and codes of conduct
01110023-62
Good Citizen by Democratic Way พลเมืองดีตามวิธีประชาธิปไตย
Meaning, role, and duty of good citizens, being a good citizen in accordance with democracy on social media and in the modern society, implementation of the constitutional framework and process of government, the role of democracy in the context of Thai and world society, conflict management in society on equality leading to peacefulness
1.1.2 รายวิชามนุษยศาสตร์
หน่วยกิตต่ำสุด : 3
รหัสวิชา
รายวิชา
หน่วยกิต
เงื่อนไข(รหัสรายวิชาบังคับก่อน)
01210017-62
Searching and Academic Report Writing การค้นคว้าและการเขียนรายงานเชิงวิชาการ
Searching for information, having access to and collecting information resources, evaluating, analyzing, and synthesizing information, writing academic reports, references, and bibliographies
Definition and the importance of personality development, individuals differences between , analyzing and assessing personality, emotional intelligence, self-adjustment in present society, mental health development, developing attitudes towards oneself and others, transaction and relationship, development of appearance, assertiveness, social manners
01210024-62
Learning Skills to Success ทักษะการเรียนรู้สู่ความสำเร็จ
Key to success, effective thinking and decision making, self-perception towards self-esteem and self-efficacy for success, value of working, being aware of modern medias tricks, building teamwork effectively and efficiently, developing skills for success through activities and projects
General knowledge about the chosen sport, development of health on aspects of body, mind, emotion, and social, practice of basic skills of chosen sports, how to play the sport, sport rules for competition
1.2 กลุ่มภาษาและการสื่อสาร
หน่วยกิตต่ำสุด : 12
1.2.1 รายวิชภาษาอังกฤษเพื่อการสื่อสาร
หน่วยกิตต่ำสุด : 6
รหัสวิชา
รายวิชา
หน่วยกิต
เงื่อนไข(รหัสรายวิชาบังคับก่อน)
01320001-62
English for Communication 1 ภาษาอังกฤษเพื่อการสื่อสาร 1
Vocabulary, expressions and language patterns for giving personal information, routines and interests; short conversations in various situations; writing short statements; and listening to and reading short and simple texts
01320002-62
English for Communication 2 ภาษาอังกฤษเพื่อการสื่อสาร 2
Vocabulary, expressions and language patterns used in daily life for telling stories, giving explanations and reasons, exchanging information continuously, writing short and connected descriptions, listening to and reading longer texts
Principles of communication, Thai language usage, critical listening, reading for main ideas and analysis, writing for communication in daily life and speaking on different occasions
01310002-62
Thai Literature and Local Literary Works วรรณคดีไทยและวรรณกรรมท้องถิ่น
Fundamentals of Thai literature and local literary works in terms of concepts, history and sources; art values and their impacts on Thai literature and local literary works, critical reading of Thai literature and local literary works
01310014-62
Art of Speaking for Success วาทศิลป์เพื่อความสำเร็จ
Vocabulary, expressions, and language patterns related to service industry, recommendation for tourist attractions and local food, giving directions, check-in, offering assistance to visitors
1.3 กลุ่มวิทยาศาสตร์เทคโนโลยีและนวัตกรรม
หน่วยกิตต่ำสุด : 6
1.3.1 รายวิชาเทคโนโลยีสารสนเทศ
หน่วยกิตต่ำสุด : 3
รหัสวิชา
รายวิชา
หน่วยกิต
เงื่อนไข(รหัสรายวิชาบังคับก่อน)
09000001-62
Computer and Information Technology Skills ทักษะการใช้คอมพิวเตอร์และเทคโนโลยีสารสนเทศ
รายวิชาหมวดศึกษาทั่วไป (ฉบับปรับปรุง พ.ศ. 2562)
Computing fundamentals, key applications such as Word Processor (Microsoft Word), Spreadsheets (Microsoft Excel), Presentation (Microsoft PowerPoint), Internet and social networks such as computer network, communication technology, internal and external e-mail correspondence, surfing the Internet, and general knowledge about the Internet World
09000002-62
Program Package for Multimedia การใช้งานโปรแกรมสำเร็จรูปเพื่องานมัลติมีเดีย
Basic knowledge of multimedia technology including text, image, audio, animation and video, multimedia applications such as raster graphics editor, vector graphics editor, 2D animation software, video editing software, image and video file conversion software, multimedia presentation software, and multimedia publishing on the internet
09000003-62
Information Technology for Decision Making เทคโนโลยีสารสนเทศเพื่อการตัดสินใจ
Basic knowledge and theories of decision-making application of software or information system for decision-making such as advanced spreadsheet, probability and statistics, executive information system, decision support system including data management tools and user interface for efficient decision marking
1.3.2 รายวิชาวิทยาศาสตร์ คณิตศาสตร์ และนวัตกรรม
หน่วยกิตต่ำสุด : 3
รหัสวิชา
รายวิชา
หน่วยกิต
เงื่อนไข(รหัสรายวิชาบังคับก่อน)
09111002-62
Mathematics for Tourism คณิตศาสตร์เพื่อการท่องเที่ยว
Basic concept of Internet of things (IoT), trend and development of IoT technology, architecture of smart devices of IoT, application of IoT technology in daily life, security in applications of IoT
รายวิชาหมวดวิชาศึกษาทั่วไป (ฉบับปรับปรุง พ.ศ. 2562)
Basic knowledge of organisms and environment, ecology, natural resources and conservation, environmental pollutants and environmental management
University pride, keeping up with technology and social changes, having initiative and being proactive, beginning with clear goals, prioritizingthings, and being professional, personality development, public consciousness, social manners, living democracy, principles of living based on the philosophy of Sufficiency Economy
Being environmentally friendly, efficient use of energy and resources, being responsible for the environment in the university, instilling and contributing to the sustainable and socially responsible university, awareness of and vision for social and environmental sustainability
Human-centric approach to gain deep understanding of users, design products or innovation, ideate several alternatives, create prototypes, and test the innovative solutions
Business trends and concept, development of entrepreneur characteristics, organization management, marketing, financial management, successful entrepreneurs, business model canvas
Definitions, principles, concepts, significance, and application of sufficiency economy philosophy, the Royal Initiated Developmental Principals of His Majesty: Understand, Achieve, and Develop, practice a project management skill and decision making in the context of economic and social, work performance, use information technology for communities, practice innovative thinking processes, innovation creation for a better quality of life in the community by the process of participation for sustainable development
09090013-62
Information Management for Entrepreneur การจัดการสารสนเทศเพื่อผู้ประกอบการ
Meaning and role of information management for entrepreneurship, planning and decision making base on information, business transformation by creating and using novel digital technologies, utilization of new digital technologies to improve business operations, business intelligence, and managing digital assets
History and evolution of tourism, definition, importance and factors of tourism industry, roles of tourism industry, various sectors in tourism, tourism motivation, factors influencing tourism industry, policy and tourism development plans, integrated analysis of tourism industry related to tourism trends
Theories of service psychology, principles of communication for services, personality, human relations and ethics in relation to service providing careers, factors and problems influencing services being offered
01710103-63
Information Technology for Tourism and Hotel เทคโนโลยีสารสนเทศสำหรับการท่องเที่ยวและการโรงแรม
Concepts of computer network, information technology, and database management system for tourism industry, the use of information technology for real time data management, one-stop distribution system for tourism and hotel
01710204-63
Tourist Behaviors and Cross Cultural Communication พฤติกรรมนักท่องเที่ยวและการสื่อสารข้ามวัฒนธรรม
Theories of communication, cultural varieties, factors influencing cultural differences, connections and communications with people of different cultures, concepts and theories related to motivation and tourist behaviors, factors affecting tourist experience behaviors, and decision-making process of purchase, tourist classification by means of geographic and market segments criteria
01710205-63
Law and Professional Ethics for Tourism and Hotel จรรยาบรรณวิชาชีพและกฎหมายเพื่อการท่องเที่ยวและการโรงแรม
The Act of travel business and tour guide, the Act of hotel, the laws about the permission of establishing and operating travel agency, tour operator and hotel business, the law of consumer protection and others which business operator should know
01710206-63
English for Tourism and Hotel ภาษาอังกฤษเพื่อการท่องเที่ยวและการโรงแรม
Practice of listening focusing on correct and clear pronunciation, word choices, expressions and language patterns, reading of documents as well as oral and presentations written related to jobs in tourism and hotel
01710307-63
Human Resources Management for Tourism and Hotel การจัดการทรัพยากรมนุษย์สำหรับการท่องเที่ยวและการโรงแรม
Concepts about human resources management, planning, recruitment , job appointment positioning, positioning, payment allocation, motivation, motivation, training on work performance and development for career progress, job appraisal, and maintaining of human resource
01710408-63
English for Tour Guides ภาษาอังกฤษสำหรับมัคคุเทศก์
The origin of Thai, socio-economy and politics, Buddhism, fine arts and Thai handicrafts, Thai music and drama, Thai culinary, heritage of Thai wisdom, language and literature related to tourism, Thai traditions and festivals as tourist attractions
Principles of tourism geography, geography influenced to tourism, global geography, topography and climate to tourism, mobility and transportation, natural sciences and tourism, problems in tourism geography and solutions
01720103-63
Revolution of Civilization and Art History วิวัฒนาการอารยธรรมและประวัติศาสตร์ศิลป์
Revolution of Western and Eastern civilization, influence on history of arts, influence of religious beliefs towards Thai arts at different periods in Thailand, iconography of artefacts found in Thailand
Definitions, types, roles, duties, responsibilities, personality, human relationship and ethics code of practice for tour guides, guiding, laws related to tour guiding, touring procedures, tour leading, field trips, recreation, safety and first aids
01720205-63
Tourism Resources in Thailand ทรัพยากรการท่องเที่ยวในประเทศไทย
Definitions, importance, types, character of tourism resources, natural and man-made tourism resources including historical sites, artifacts, sanctuary, cultural and tradition, values of Thai tourism resources, impacts of tourism on tourism resources, and tourism resources conservation
01720306-63
Digital Marketing for Tourism การตลาดดิจิทัลเพื่อการท่องเที่ยว
Principles of tourism marketing, impacts of digital disruptive towards tourism marketing, tourist behavior in digital era, social media marketing for tourism, smartphone marketing for tourism, content design for digital marketing for tourism, codes for digital marketing
01720307-63
Tour Operation and Travel Agent Management การจัดการธุรกิจนำเที่ยวและตัวแทนธุรกิจท่องเที่ยว
Characteristics and patterns of tour operation and travel agency, analysis
and development plan in tourism business, roles and responsibilities of
tour entrepreneurs, divisions in tour operator, introduction to accounting,
finance and banking, air ticket reservation, travel agency management,
tourism development, tourism product development, case study on
tourism management problems and solutions
01720308-63
Research Methodology for Tourism ระเบียบวิธีวิจัยสำหรับการท่องเที่ยว
Research philosophy, setting of research questions and research objectives, review of literature, research designs and research methodology, sampling and population, data collection, data analysis, report writing and presentation
Principles of tour operation, survey on tourism market needs, tour planning, tour itinerary designing, costing, contract rate negotiation with related business, sales plan, sales and sales channel, coordination with other related business, document preparation, performance evaluation, customers data base collection, practice in conducting tour
Background and principles of sustainable tourism management, impacts of tourism, guidelines for sustainable tourism management, problems and current situations of sustainable tourism, case study in community-based tourism
Current situations and future trend in tourism industry, problems in tourism industry, problems and solutions for tour operation, tour guide and tour leader, case study
General knowledge of recreation and tourism, being recreation leaders,
recreation games, outdoor recreational activities, safety and prevention of
poisonous plants and animals, first aids
Introduction to airline industry and air transportation, types of aircrafts, rules and regulations of safety measures, time zones, time differences and flight schedules, airline personnel, in-flight services, ground operations, ticketing, air fare and flight schedules, inbound and outbound immigration and custom, language used for airline business
01721403-63
MICE and Event Management การจัดการธุรกิจไมซ์และงานอีเว้นท์
Definitions, importance, types of MICE and events, MICE and events planning and procedures, financial management, venue design and decoration, facilitating and coordinating with related businesses
01721404-63
Cultural Tourism Management การจัดการการท่องเที่ยวเชิงวัฒนธรรม
Definitions of cultural tourism, principles, concepts, types and components of cultural tourism management, roles of stakeholders on developing, conserving and dealing with problems and obstacles of cultural tourism management and field trip
01721405-63
Special Interest Tourism การท่องเที่ยวตามความสนใจพิเศษ
Concepts of special interest tourism, trend of interests and changes among tourists, impacts of trend towards special interest tourism management, types of special interest tourism, sport tourism, marine tourism, agro tourism, spa and wellness tourism, gastronomy tourism, club and bar tourism, senior tourism, volunteer tourism, case study
Definition, roles, duties and codes of conduct of tour leader, customs and immigration regulations of Thailand and destination countries, travel documents, international laws and regulations, coordination of local tour guide and travel agents, communication and describing at tourist attractions, tourist safety, problems and solutions, practice in an outbound tour
01721407-63
Electronic Commerce for Tourism Business พาณิชย์อิเล็กทรอนิกส์สำหรับธุรกิจการท่องเที่ยว
Definitions and operation of E-commerce, impacts of the use of E-commerce and social media network in tourism business, information distribution and exchange of public relation via the Internet, law and money transaction via the Internet and applications on other communication devices
01721408-63
Risk and Crisis Management in Tourism การจัดการความเสี่ยงและภาวะวิกฤตในการท่องเที่ยว
Concepts of risk and crisis in tourism industry, types of risk and crisis in tourism industry, impacts of crises and recovery in tourism sector, role of media and travel advisories, mitigation strategies in tourism crisis management, future trends in tourism crisis worldwide and Thailand, and case study
2.3.2 กลุ่มวิชาภาษาต่างประเทศ
หน่วยกิตต่ำสุด : -
หน่วยกิตสูงสุด : -
รหัสวิชา
รายวิชา
หน่วยกิต
เงื่อนไข(รหัสรายวิชาบังคับก่อน)
01722201-63
English for Tourism Communication ภาษาอังกฤษเพื่อการสื่อสารทางการท่องเที่ยว
Listening and speaking for tourism communication according to objectives and situations related to tourism, practice on pronunciation, learning vocabulary, sentences, expressions and proper interpretative meanings
Practice describing and tour-conducting in English to natural tourist attractions, national parks, forest reserves, community-base tourism destinations, local handicrafts and local products, local food, and tradition and festivals
01722403-63
English for Tour Leader ภาษาอังกฤษสำหรับผู้นำเที่ยว
English vocabulary, expressions and language patterns for travelling documents, departure and arrive Thailand and destination country, filling relevant travelling documents, checking in at the airport, sign post reading, describing tourist attractions, solving problems in traveling, role-play activities in different situations as tour leader
01722404-63
English for Airline Services ภาษาอังกฤษสำหรับงานบริการการบิน
Vocabulary, expressions and language patterns used for airline services regarding ground and in-flight services, airport security measures, on flight checking-in, and boarding, telling time, instructions, announcements, and in-flight food and beverage services
01722405-63
English for Hotel Services ภาษาอังกฤษสำหรับงานบริการในโรงแรม
Vocabulary, expressions and language patterns for hotel services regarding front office, housekeeping, food and beverage, dealing with hotel guests, and other hotel services
01723201-63
Communicative Chinese for Tourism and Hotel การสื่อสารภาษาจีนสำหรับการท่องเที่ยวและการโรงแรม
Listening and speaking according to objectives and situations related to tourism and hospitality, practice on pronunciation, learning vocabulary, sentences, expressions and proper interpretative meanings
01723202-63
Chinese Presentation for Tourism ภาษาจีนเพื่อการนำเสนองานการท่องเที่ยว
Vocabulary, expressions and language patterns for Chinese presentations related to organization charts, facilities, services and sale promotions as well as work performance reports
Chinese vocabulary, expressions and language patterns used for asking and giving information, announcements and public relations of tourism, rules and regulations, complaining and solving service problems, suggestions about services
Practice touring procedures, describing about tourist attractions in Bangkok and other parts of Thailand in Chinese and language practice in real place
Chinese vocabulary and expressions for travelling documents, departure and arrive Thailand and destination country, filling relevant travelling documents, checking in at the airport, sign post reading, describing tourist attractions, solving problems in traveling, role-play activities in different situations as tour leaders
01724201-63
Communicative Japanese for Tourism and Hotel การสื่อสารภาษาญี่ปุ่นสำหรับการท่องเที่ยวและการโรงแรม
Listening and speaking according to objectives and situations related to tourism and hotel, practice on pronunciation, learning vocabulary, sentences, expressions and proper interpretative meanings
01724202-63
Japanese Presentation for Tourism ภาษาญี่ปุ่นเพื่อการนำเสนองานการท่องเที่ยว
Japanese vocabulary, expressions and language patterns for Japanese presentations related to organization charts, facilities, services and sale promotions as well as work performance reports
01724303-63
Japanese for Tourism ภาษาญี่ปุ่นเพื่อการท่องเที่ยว
Japanese vocabulary, expressions and language patterns used for asking and giving information, announcements and public relations of tourism, rules and regulations, complaining and solving service problems, suggestions about services
01724404-63
Japanese for Tour Guide ภาษาญี่ปุ่นสำหรับมัคคุเทศก์
Practice touring procedures, describing about tourist attractions in Bangkok and other parts of Thailand in Japanese and language practice in real place
01724405-63
Japanese for Tour Leader ภาษาญี่ปุ่นสำหรับผู้นำเที่ยว
Japanese vocabulary and expressions for travelling documents, departure and arrive Thailand and destination country, filling relevant travelling documents, checking in at the airport, sign post reading, describing tourist attractions, solving problems in traveling, role-play activities in different situations as tour leaders
2.4 กลุ่มวิชาเสริมสร้างประสบการณ์ในวิชาชีพ
หน่วยกิตต่ำสุด : 7
รหัสวิชา
รายวิชา
หน่วยกิต
เงื่อนไข(รหัสรายวิชาบังคับก่อน)
01000301-63
Preparation for Professional Experience การเตรียมความพร้อมฝึกประสบการณ์วิชาชีพ
Basic knowledge of forms and process of professional experience, importance of professional experience, application letters preparation, workplace selections, job interview, organizational culture, personality development, professional morality, virtue ethics, labor laws, social security, 5Ss Keys, systems of quality assurance and safety standards at work, English communication in the workplace, report writing, presentations, planning skills, analytical skills, immediate problem solving skills, decision making, basic concepts of information technology, IT laws, and information retrieval
หมายเหตุ : การประเมินผลเป็น S และ U
Practice in a workplace as a temporary full-time employee in a relevant position that suits a students field of study and abilities for the success of applying, expanding, and extending the curriculum expectations in practical situations, whether they be of a workplace setting, a project, or both, for 16-week minimum of placement in compliance with the workplaces mandatory terms, conditions, and obligations, responsibility and commitment fulfillment for a particular role assigned by the workplace, supervision and evaluation under a systematic follow-up process throughout the course by both a certified cooperative education teacher and a cooperative education coordinator from the workplace, an opportunity to enhance a students in-school learning while developing greater awareness and understanding of the real world of work to develop skills, knowledge, and attitudes needed to become a productive and satisfied member in a work environment immediately after graduation
หมายเหตุ : การประเมินผลเป็น S และ U
01000303-63
International Cooperative Education สหกิจศึกษาต่างประเทศ
Practice in a workplace as a temporary full-time employee in a relevant position that suits a students field of study and abilities for the success of applying, expanding, and extending the curriculum expectations in practical situations, whether they be of a workplace setting, a project, or both, for 16-week minimum of placement, with at least 12-week placement in a foreign country, in compliance with the workplaces mandatory terms, conditions, and obligations, responsibility and commitment fulfillment for a particular role assigned by the workplace, supervision and evaluation under a systematic follow-up process throughout the course by both a certified cooperative education teacher and a cooperative education coordinator from the workplace, an opportunity to enhance a students in-school learning while developing greater awareness and understanding of the real world of work to develop skills, knowledge, and attitudes needed to become a productive and satisfied member in a work environment immediately after graduation
หมายเหตุ : การประเมินผลเป็น S และ U
